Peter Fenzel, Mark Lee, and Matthew Wrather discuss Super Bowl LII’s commercials and halftime show in the context of the fractured marketplace for attention, the relationship between disadvantage and apotheosis, the development of a semiotically sophisticated commercial audience who needs to be flattered, and what it means to do a medley.
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Further Reading
- “The Drum Major Instinct”, a sermon of Martin Luther King, Jr.
- Wild Hearts Can’t Be Broken