The struggling cellphone/PDA maker Palm has a new ad campaign for this holiday season: “Santa’s Gone Centro“:
Notice how Santa’s changed:
- Close cropped facial hair
- Skinny
- Aviator sunglasses
- Knows how to DJ
- Walks around town with an unconventional pet
- Pasty white complexion (okay, I guess that part hasn’t really changed)
That’s right, ladies and gentlemen, Santa’s gone hipster. Looks like Palm didn’t get the message that Hipsterism is dead.
Still, I do give credit to Palm in that a Centro is a fine phone choice for a hipster who cares about irony in his choice of gadgets. If a hipster’s goal is to ironically appreciate things that mainstream society finds little worth in (the aforementioned Thundercats t-shirts from the thrift store, trucker hats, Pabst Blue Ribbon beer), then s/he would do well with a Centro. It runs on the hopelessly dated Palm OS platform, it lacks Wi-Fi, and worst of all, the touch screen requires a stylus to navigate. Remember the stylus? Didn’t think so.
So kudos to Palm for cornering the market that ironically appreciates mediocre smartphone hardware. But what I really want to know is, what kind of gifts does Hipster Santa (excuse me, “Claüs,” with an umlaut) give to the good little hipster boys and girls for Christmas?
Carousel image blatantly ripped off from Busted Tees. There’s a link. Merry X-Mas.
